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Social Media Workshops with Industry Leaders - Session 1

February 17, 2015 (06:30 PM - 08:30 PM)


 


WORKSHOP PRESENTER

Joe Mansour 

Partner, Digital / FP1 Strategies

Joe Mansour leads the digital practice at FP1 Strategies, a full service public affairs firm that combines political expertise, advertising and innovative digital marketing that moves the needle and wins races. Most recently, as the Digital Director at Public Notice, later known as Freedom partners chamber of Commerce, Joe built and managed an eight-person team. Together, they ran all digital marketing for the organization and its numerous allied groups. At Public Notice, Joe masterminded the launch of Spendopedia.org, a Wikipedia-like resource of wasteful government spending whose unveiling was featured in The Washington Times. Spendopedia was referred to as “a new sheriff in town... going after the big, wasteful spenders” by Citizens Against Government Waste. Prior to this, Joe lead digital efforts for a variety of clients and causes including No Labels, PhRMA, the Retail Industry Leaders Association (RILA), Senator Marco Rubio, then-Congressman Jeff Flake and The Heritage Foundation, among others.

 

@jmansour

 

GUEST SPEAKERS

Elena Sonnino

Wellness and travel writer, digital media strategist

Elena Sonnino spent twelve years teaching children to chase their dreams before finally taking her own advice. She is a wellness and travel writer, digital media strategist, runner and cancer survivor. Elena writes about finding everyday wellness in far-flung lands and her own backyard at LiveDoGrow.com from her balance ball desk chair in the Washington DC suburbs. Elena’s writing has been published on U.S. News HealthThe Vacation GalsHuffington Post and has been featured on The Daily Travel Podcast andCNN.com. Elena is a nationally sought after speaker on the topics of life as a cancer survivor and engaging youth to use social media for social good. She has appeared on Al Jazeera America, on stage for Listen To Your Mother and as a keynote speaker at the Digital Family Summit

 

@ElenaSonnino

 

Leigh George, PhD

Leigh George is passionate about finding innovative ways to help brands connect online with the people they are trying to reach. She has over 15 years of experience building brands and helping clients develop, implement and track digital strategies for brand awareness, customer acquisition, relationship management, online engagement and community management.

Leigh has a Ph.D. in branding history and theory from Binghamton University and is a frequent speaker on branding, content marketing and social media. Recent speaking engagements include South by Southwest (SXSW) Interactive and the Girl Scouts National Convention.

@LeighGeorge